IHG’s senior manager of social media, Nick Ayres, and his team looked to this community to launch a new, private online community available only to the most loyal members willing to supply feedback to the community.

In his recent case study, Ayres shared a bunch of results and big ideas from the project:

• Feature guest-generated content. Instead of using stock photography in promotions, the company let community members submit their own photography. If the photo is chosen, the guest receives a framed copy of the promotion, which is also signed by the senior vice president thanking the guest for being such a loyal member of the community.
• Get quick feedback. IHG turned to its private community when it needed feedback on a promotion. The feedback received led IHG to change the offer, which in turn received great results and brought in significant incremental revenue.
• Create new and better products. IHG wanted to develop a new credit card offering for customers, so the company spent about 12 months working with the private community on what the offer structure should look like. The result? This new e-mail marketing campaign delivered an 80% increase in new accounts compared with more traditional strategies.

Would I lie? My Googles are search friendly

By jonathan smithers

On-page seo is a relatively easy thing to do, because it’s entirely in your control. There’s simply no excuse for bad on page seo, whether you live in Phoenix or New York, simply because you control all facets of it. The key reason why many people don’t do this effectively is they simply don’t know how to handle it.

The initial thing you need to carry out is make certain that you possess a good domain name. Ideally, it should include the key phrase which you are targeting. Next, make certain that the url to your webpage also includes the targeted key phrase. After that, ensure that the search term is within the description, headline and title of the web page. Also make certain that your meta keywords contain the term and a couple of semantically linked key phrases. Add a graphic that is named for the search term and make sure that it is tagged with the keyword. Finally, ensure the keyword is spread through your content at a density of two to four %.

Off page seo is considerably more difficult. The core principle is to build good quality hyperlinks and to develop a great deal of them. Hyperlinks from contextually related pages with great page rank matter a good deal more than links coming from webpages with unrelated content.

The top strategy to obtain hyperlinks is to compose fantastic content and then let some other bloggers know that you have fantastic content material by contacting them. If they observe that your site content is excellent, they’ll hyperlink to you. It is possible to also obtain links by composing articles and submitting them to article directories like article dashboard. You’ll be able to also post posts on web 2.0 internet sites like squidoo, as well.

If you have a business that wants to get to the top, in Phoenix or New York, contact Network Warriors

Read more here: http://uknewsreporter.co.uk/?p=16715

Facebook Ramps Up For Daily Deals

Boyan Josic, Daily Deal Media. With the phenomenal success of Groupon, it seemed inevitable that Facebook would eventually want to grab a share of the daily deals market. After all with over 500 million captive users as an audience, Facebook has the perfect opportunity to cash in big on the deals industry.  

Last November Facebook offered up its answer to daily deals with the launch of its Facebook Deals program, allowing merchants to offer discounts to users when they check in using Facebook’s location based places. Deals focuses on the group experience, convincing users that “Deals are now better with Friends”.

Now Facebook is ramping up its marketing campaign in an attempt to build up its provider and subscriber base as it prepares to enter the daily deals space in full force. The social networking site is placing ads on the home page asking users to invite friends to sign up for Deals newsfeeds and email updates. Facebook has also been using email blasts, sending out location-based emails to page administrators, pointing out that Facebook Deals is the new way for them to promote their business and reach thousands of local consumers.

About a month ago Deals began showing in newsfeeds as well as asking users to sign up for pre-paid local group experiences that they could share with friends.  By using newsfeeds, Facebook can avoid spending the millions of dollars on ads that sites like Groupon and LivingSocial do in an attempt to collect opt-ins for their offers.  But Facebook is a late entrant to the game and still needs to build a substantial subscriber base.  By comparison, Groupon is believed to have as many as 40 million subscribers around the world.

Fortunately Facebook has a stockpile of over 500 million users as well as the ability to reach out and communicate with them.  After all they can serve up ads in premium space on their own site, where they will convert the best.  

At the same time Facebook needs to recruit a number of businesses in its initial launch cities so it can have a wide selection of attractive deals to offer up. The deals offered during any initial launch can make or break the success of a service, so deals need to be extremely attractive and offer users true value and savings. If the initial deals are mediocre traditional offerings, many users may not return and the service loses its chance to impress. So the initial deals need to be nothing short of spectacular.

Any deals service needs to have both merchants and consumers to succeed and Facebook deals seems to be doing a nice balancing act of collecting both at the same time as it gears up to take on the big players in the daily deals industry